Have you ever been searching for a product online and then wandered off to another website only to find that (surprisingly) that same item you were just looking at is now being advertised on a totally different website? Well that’s not exactly fate; it’s a digital marketing strategy called retargeting that we marketers use to ensure your customers don’t forget about you.
Google’s vast Display Network includes 2,000,000+ websites and mobile apps that reach almost 94% of internet users on a daily basis. Using this network, we can target the people you want to reach with banner ads. With Google’s Display Network advertising, we can target your customers by gender, age, location, preferences, lifestyle, device, content they view, and much more. We’ll send them relevant ads on the popular websites and mobile apps they frequent, such as ESPN, Fox News, CNN, HGTV, Oprah, and even local news.
We’ll create photo-based, HD retina display ads for you with copy specific to your marketing goals. Once we create the ads, we’ll customize the delivery channels, so that your message reaches the right audience.
Like AdWords, the Display Network charges per click. This means your ad could show hundreds, even thousands, of times before you are charged. Because of this pricing model, we do not charge based on the amount of impressions you want to buy. We cut out the middle man, allowing your advertising dollars to go further.
