Search Engine Optimization

SEO

You’re customers are searching. We’ll help them find you.

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Search Engine Optimization

Is your company’s website buried in the search engines? Our Search Engine Optimization service helps customers find you online. You’ll get more visitors to your website, increased phone calls, emails, and interest in your business.

We’ll work to create a strategy that targets your most profitable keywords, and make continuous updates both on and off your website in accordance with Google’s Webmaster Guidelines. We don’t employ any shady or unethical SEO practices, or make false claims or promises.

Our focus is on increasing traffic to your website over time, not specific rankings, because no one can guarantee you the first page of any search engine, unless they’re talking about paid advertising, which we also do. The techniques we use are recommended and considered safe for achieving long-term gains, without risk of being penalized or banned by a search engine.

What We Do:

  • On-Page SEO

    We optimize your individual webpage content, from top to bottom, to maximize your keyword usage and other aspects.

  • Keyword Research

    We research keywords and competitors, so we’re specifically targeting the areas that matter most to your business.

  • Website Tune-Up

    We look for broken links, and other opportunities to fix or improve your website’s internal linking structure.

  • Image Optimization

    We’ll go through and optimize your images throughout your website with ALT text and proper filenames.

  • Google Analytics

    We’ll Setup Google Webmaster Tools, Google Analytics and other tools to provide ongoing tracking and optimization.

  • Off-Page SEO (Links)

    We research and build relevant backlinks from other websites to yours, based on your industry and market influencers.

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“Slamdot has been a huge asset to our company. In an e-commerce world, everybody is fighting for a piece of the pie and Slamdot makes us stand out. When potential customers are searching for our services they make sure we are at the top of the list. I wouldn’t trust another company with our SEO campaign.”

John Parrott Parrott Printing, Inc.
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Digital Location Management

Local Marketing

Keep your business information accurate and consistent across the most popular business directories and search engines.

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Digital Location Management

Your business’ digital presence is made up of all the places where information about your company exists online. This can include social profiles, store pages, directory listings and more. If you’re not listed accurately in a wide variety of locations online, you risk going unnoticed by fast-moving and mobile-first consumers, which ultimately has a major impact on the bottom line.

Incorrect or conflicting information could negatively affect your business’ search results in major search engines like Google, and your customers may have trouble contacting you, or even knowing when you’re open for business. Digital location management ensures that the online information about your company’s location is accurate and consistent.

What We Do:

  • Google My Business

    We’ll claim and optimize your local Google My Business business listing to improve exposure along with potential conversions.

  • Online Directories

    We’ll submit and synchronize your company’s contact information in 55+ directories, including Yelp, Superpages, Yahoo! and more!

  • Duplicate Suppression

    We’ll remove the inaccurate or duplicate information about your business online.

  • Reputation Management

    We’ll monitor multiple directories for reviews and customer feedback about your business.

  • Special Announcements

    We’ll make it easy to announce a promotion or highlight special hours in real-time across various directories.

Check your SEO

See how your business appears in search engines.

Search Engine Marketing

Search Advertising

Jump to the top of search engines, where your customers are.

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Search Engine Marketing

There is no faster or more effective way to start seeing immediate results from your digital marketing campaign than search engine advertising. We partner directly with Google, and others, to create ads that appear in the search results for people who are already looking for your products or services.

Paid advertising gets you to the top of the search engines, without having to wait for organic SEO to work. We believe in a comprehensive approach to search engines, which includes a mix between paid and organic traffic.

What We Do:

  • Complete Management

    Our team of Google-certified experts will completely manage your entire campaign, from research and setup, to ad copy and bid adjustments.

  • Dedicated Specialist

    We’ll pair you up with one of our dedicated strategists to work with from the beginning, not a salesperson with limited access and background.

  • Landing Page Optimization

    We’ll build and aggressively optimize landing pages for your campaigns to convert more visitors into leads and buyers. We’ll also optimize your website for better conversion.

  • Google Certified Partners

    Slamdot is a Google agency partner, and our team of digital marketers are individually certified in Google AdWords, Video Advertising, Google Shopping Ads, Google Analytics and more.

  • Simple, Fair Pricing

    Many other agencies charge a percentage of your ad spend, which is essentially a commission. We charge flat rates, so it’s clear what you’re paying us, and what you’re investing in advertising.

  • No Sneaky "Lock-In" Tricks

    Some agencies build campaigns out of their own “master” account, which means that if you cancel, you lose access to the ads and performance history. We believe you should own your data, not us.

  • No Long-Term Contracts

    We don’t lock our customers into any long-term commitments. You are always free to cancel any time you wish, without penalty.

  • No Outsourcing

    Your marketing is handled in-house at the Slamdot Store in Knoxville. Nothing gets farmed out to a remote contractor.

  • Monthly Reviews

    We’ll send you monthly reports with highlights of campaign performance, with access to a dashboard to view your progress at any time, and we’ll meet regularly to discuss results.

Slamdot is proud to partner with

Display Advertising

Retargeting

Stay in front of your customers when they leave your site.

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Display Advertising

Have you ever been searching for a product online and then wandered off to another website only to find that (surprisingly) that same item you were just looking at is now being advertised on a totally different website? Well that’s not exactly fate; it’s a digital marketing strategy called retargeting that we marketers use to ensure your customers don’t forget about you.

Google’s vast Display Network includes 2,000,000+ websites and mobile apps that reach almost 94% of internet users on a daily basis. Using this network, we can target the people you want to reach with banner ads. With Google’s Display Network advertising, we can target your customers by gender, age, location, preferences, lifestyle, device, content they view, and much more. We’ll send them relevant ads on the popular websites and mobile apps they frequent, such as ESPN, Fox News, CNN, HGTV, Oprah, and even local news.

We’ll create photo-based, HD retina display ads for you with copy specific to your marketing goals. Once we create the ads, we’ll customize the delivery channels, so that your message reaches the right audience.

Like AdWords, the Display Network charges per click. This means your ad could show hundreds, even thousands, of times before you are charged. Because of this pricing model, we do not charge based on the amount of impressions you want to buy. We cut out the middle man, allowing your advertising dollars to go further.

What We Do:

  • Simple, Fair Pricing

    Many other agencies charge a percentage of your ad spend, which is essentially a commission. We charge flat rates, so it’s clear what you’re paying us, and what you’re investing in advertising.

  • No Sneaky "Lock-In" Tricks

    Some agencies build campaigns out of their own “master” account, which means that if you cancel, you lose access to the ads and performance history. We believe you should own your data, not us.

  • No Long-Term Contracts

    We don’t lock our customers into any long-term commitments. You are always free to cancel any time you wish, without penalty.

  • No Outsourcing

    Your marketing is handled in-house at the Slamdot Store in Knoxville. Nothing gets farmed out to a remote contractor.

  • Monthly Reviews

    We’ll send you monthly reports with highlights of campaign performance, with access to a dashboard to view your progress at any time, and we’ll meet regularly to discuss results.

  • Learn More

    Click here to see more features

“Slamdot has been a huge asset to our company. In an e-commerce world, everybody is fighting for a piece of the pie and Slamdot makes us stand out. When potential customers are searching for our services they make sure we are at the top of the list. I wouldn’t trust another company with our SEO campaign.”

John Parrott Parrott Printing, Inc.
Get Your Free Quote

“Slamdot has been a huge asset to our company. In an e-commerce world, everybody is fighting for a piece of the pie and Slamdot makes us stand out. When potential customers are searching for our services they make sure we are at the top of the list. I wouldn’t trust another company with our SEO campaign.”

John Parrott Parrott Printing, Inc.
Get Your Free Quote
Marketing and Sales Automation

Lead Nurturing

Email marketing, marketing automation, and CRM software.

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Marketing and Sales Automation

Once you start to generate lots of interest through your website, you’ll need a CRM, or Contact Relationship Management system, in place to keep track of those interested parties.

Since many visitors to your site won’t necessarily buy from you right away, a good marketing automation platform will do the job of keeping in touch with those people and nurturing them until they are ready to purchase.

What We Do:

  • CRM Software Setup

    We’ll setup a CRM system for tracking your contacts and the communication with them.

  • Lead Form Integration

    Your CRM will automatically populate with any leads captured via forms on your website.

  • Email Marketing Automation

    We’ll send your customers unique emails based on the actions they take on and off your website.

  • Lead Scoring

    As your customers move through your funnel, we’ll automatically score their likelihood to close.

  • Newsletter Design

    We’ll design beautiful templates for keeping in touch with past customers.

  • Hands-On Training

    We can provide one-on-one software training for you and your sales team at the Slamdot Store.

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“Slamdot has been a huge asset to our company. In an e-commerce world, everybody is fighting for a piece of the pie and Slamdot makes us stand out. When potential customers are searching for our services they make sure we are at the top of the list. I wouldn’t trust another company with our SEO campaign.”

John Parrott Parrott Printing, Inc.
Get Your Free Quote
Content Marketing

Blogging

We carefully craft copy that converts customers.

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Content Marketing

One of the most important components of Search Engine Optimization is called “off-page SEO” which is where we create original content for your blog or website and submit it to industry content publishers on your behalf. The goal of content marketing is to generate more back links and traffic from multiple sources online, specifically relevant websites to your industry.

Blogging can be an effective way of generating these back links and regularly engaging your customers and prospects.

What We Do:

  • Website Submission

    We’ll submit your website for inclusion on industry-related websites and directories.

  • Guest Blogging

    We’ll contact industry influencers for opportunities to post content on their blog or website.

  • Copywriting

    We’ll create additional pages of content on your website and write posts for your own blog.

  • Learn More

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“We love that Slamdot’s digital marketing is managed locally. There’s no mystery about the fees and process. I’m able to see our campaign results in real time, so making adjustments is quick and easy.”

Kimberly O'Neal Wilson Premier Surgical
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Mobile Marketing

Mobile

More customers are shopping with mobile devices than computers today.

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Mobile Marketing

If your website isn’t mobile-optimized, you’re being penalized by Google and other search engines. Help your customers with smartphones get the most out of your website with our mobile marketing services.

What We Do:

  • Customization of your colors, fonts, text and graphics on a pre-existing mobile design layout

  • Social media links to company profiles are easy-to-find in the header below the phone number

  • Custom iOS home screen icon for your iPhone users

  • Custom background color or texture to match your main website

  • Featured header photo at the top of your pages

  • Compatibility with iPhone, Android, and Windows mobile devices

  • Prominent display of your phone number right at the top below your logo that can easily be tapped

  • Responsive adjustment to landscape or portrait viewing angles when users turn their devices

  • Mobile-specific navigation menu for delivering mobile-targeted content to your customers

  • Automatic resizing of blog posts, forms, images, videos, and galleries for optimal mobile-viewing

  • Navigational links are simple for your customers to follow by tapping their thumb

  • Text is large enough for average users to view without zooming

  • Integrated content management system (CMS) for updating mobile content in the same place as your main website

  • Google map with a link to your physical location is optional at the bottom of each page as your customers navigate the site

  • Desktop and mobile website content synchronization

  • Footer includes a link to view the full website for users who prefer it

“Slamdot has been a huge asset to our company. In an e-commerce world, everybody is fighting for a piece of the pie and Slamdot makes us stand out. When potential customers are searching for our services they make sure we are at the top of the list. I wouldn’t trust another company with our SEO campaign.”

John Parrott Parrott Printing, Inc.
Get Your Free Quote
Marketing Analytics

Analytics

Know what’s working and why.
We track it all for you.

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Marketing Analytics

One of the greatest advantages of digital marketing is our ability to track virtually everything, which results in optimal use of your marketing budget. We’ll establish tracking mechanisms on every platform that we’re utilizing to promote your business, so we’ll know exactly what’s working, and what needs changing.

Every Slamdot digital marketing client has access to a wealth of reports and key metrics to measure your return on your investment. You’ll be emailed a regular report that your account manager will discuss with you, and you’ll also have access to view data in real time. Our team is on site and available for monthly recap meetings to discuss your campaign in person.

What We Do:

  • Real-Time Reports

    You’ll have access to software that lets you view your campaign performance, social engagement, and website analytics live.

  • Call Tracking

    We can track phone calls back to which campaign, keyword, or strategy triggered the call. If you like, we can even record them.

  • SEO Monitoring

    We’ll monitor your search ranking across several major search engines for each keyword that’s important to your success.

  • Screen Recording

    We can record the screens and mouse movements of people using your website, and see exactly what they did.

  • Business Intelligence

    We can integrate data from multiple systems and sources into advanced reports that give you more insights into your business.

“We love that Slamdot’s digital marketing is managed locally. There’s no mystery about the fees and process. I’m able to see our campaign results in real time, so making adjustments is quick and easy.”

Kimberly O'Neal Wilson Premier Surgical
Get Your Free Quote

Get a Free Quote

Please fill out the form below to request more information about our web design and marketing services.
Please also feel free to call us at (865) 238-5600 for assistance.