Search Strategist


  • Developing strategic digital marketing plans for new & existing clients that align with their business goals
  • Building and launching PPC, SEO, and social media marketing campaigns
  • Generating strategic keyword lists, writing ad copy, and structuring marketing campaigns for optimal performance
  • Monitoring ongoing campaign performance and executing key campaign optimizations daily
  • Managing multiple accounts and marketing campaigns
  • Delivering and explaining monthly PPC, Social Media & SEO reports for clients
  • Consulting with customers about digital marketing strategies
  • Identifying new opportunities for client growth


  • Well-versed in search engine marketing, including SEO and AdWords management
  • Google certified in AdWords, Analytics, Display and/or Shopping is a plus
  • Strong ability to multi-task
  • Experience and knowledge of Google’s services, including Google Analytics, Google AdWords Keyword Planner, and Search Console
  • Experience working with WordPress
  • Understanding of HTML and CSS
  • Understanding of .htaccess, robots.txt, XML Sitemaps, site speed optimization and other technical aspects of SEO
  • Strong analytical and problem-solving skills
  • A solid understanding of local and long-tail search strategies, mobile optimization and other SEO industry trends
  • Excellent critical thinking, analytical, and problem-solving skills
  • Strong writing ability with emphasis on creative marketing copy
  • Ability and willingness to learn new tools and technologies
  • Understanding of forecasting, budgeting, billing, and campaign pacing
  • Recognize problems, identify causes and present solutions to issues that may arise
  • Excellent customer service manners
  • Excellent writing skills
  • Exhibits solid communication skills (oral, written, and presentation)
  • Attention to detail
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  • Compensation is based on actual experience and client retention.
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