Mar 09, 2011 • Daniel Monday
Focus on your NAP, even during the day!
The acronym NAP stands for Name, Address, and Phone number. Meaning your proper business name, your primary business address, and your primary business telephone number. These three pieces of information are vital your success, both online and offline, but especially in the world of web marketing.
The reason they’re so important is because there are hundreds, even thousands, of online directories and websites that will aggregate information to create a listing or profile for your company, and a lot of them feed from one another. So you may have listings for your business in mulitple directories, but with a slight variation on your business name, or a different phone number (such as an old one), or different addresses. Because of this, your online presence is spread out and disconnected. Ideally, you want to have one consistent way to present these 3 key pieces of information about your business so they will match in every place possible, increasing the power of your brand and company online.
So, make sure your business name is consistent. This means picking between ABC Business, ABC Business Incorporated, and ABC Business Inc., then using the same format every time, over and over, in every place possible. Also, update existing websites where your business name may be listed differently so it’s correct.
The same is true for your primary address and main business number. Pick the ideal one that is OK to use across the web, and begin to consistently use it.
Making your NAP consistent will benefit you heavily, and it’s something we always recommend to our customers. If you need help or have questions, please get in touch with us to see what we can do for you!