Top 3 Marketing Strategies for Advertising Your Junk Removal Business

    Jun 24, 2019

    You want to grow your junk removal business, right? Of course you do.

    In order to accomplish that you need an effective junk removal marketing strategy that will position your company ahead of your competition. When the average consumer is looking for a junk removal company to hire they want a quick solution that solves their immediate need.

    For your business to capitalize on this, you need to be found where they turn to when they are looking for the solution your business offers — online. An effective junk removal marketing strategy not only involves being found online, but also providing a frictionless experience for the potential customer, allowing them to inquire and then ultimately hire your junk removal business.

    While there are many different options when it comes to hiring an agency to market your junk removal business, there is no other option that is as laser-focused on the junk removal industry than we are. In fact, junk removal marketing is all we do.

    Every business and industry requires a well thought-out online marketing strategy with flawless execution in order to deliver the kind of results that lead to exponential business growth. We have one focus, and one focus only — growing junk removal businesses.

    There are multiple ways to market and advertise your junk removal business, but we want to focus on the top three right now. These are the most important components to focus on, as they allows us to build a marketing and advertising foundation that results in consistent upward growth of your junk removal business.

    1. Junk Removal SEO

    One of the best long-term investments you can make is search engine optimization for your junk removal business. While not an overnight solution, junk removal SEO that is planned and executed correctly can eventually become your most lucrative marketing channel, both in terms of lead quality and customer acquisition cost.

    When your junk removal company is consistently shown at the top of the Google Maps results in your local market it pushes highly interested prospects into your marketing funnel. These prospects then convert into leads and phone calls, turning into revenue generating customers.

    They key is to work with an online marketing partner that has extensive search engine optimization experience, as well as an in-depth understanding of the junk removal business. Not only do we understand your business model and industry, but we also have the experience and know-how to position your company at the top of the Google local results. This allows you to capture the majority of the traffic from Google in your local market — potential customers that are actively looking to hire a junk removal company.

    In order to dominate when it comes to junk removal SEO, we focus on both off-page and on-page factors. This includes link building, content marketing, directory listings, optimization of your website’s technical structure and designing strategies to increase reviews for your business, just to name a few.

    Every time a local consumer is online looking for junk removal, there is an opportunity for you to position your company directly in front of them, and it’s only possible if you have the best junk removal SEO company handling your campaign.

    2. Junk Removal PPC

    While SEO can be very fruitful in terms of targeted organic traffic from Google search queries, it’s not something that will often deliver paying customers the same day the campaign is started. In fact, the odds of that happening are slim to none.

    Proper search engine optimization takes time, whereas a junk removal PPC campaign can be set up and you can begin to generate online leads and phone calls almost immediately. How? Well, a pay-per-click campaign positions advertisements for your junk removal business at the top of the local search results. They are the first thing a potential customer sees when they perform a search for a junk removal business in your local service area.

    While the local Google Maps organic results are highly desirable, it’s the paid placements that are the first thing a potential customer is exposed to. A combination of intelligent keyword research, compelling ad copy and a conversion-focused landing page can result in an influx of highly qualified leads.

    Junk removal PPC is one of the marketing strategies we focus on, and we are able to take the data we collect running pay-per-click ads and carry it over to the search engine optimization effort. PPC allows us to identify the most profitable keywords in terms of click-through rate, traffic, conversion rate and acquisition cost, and then target them organically as well — in addition to our junk removal pay-per-click effort.

    When we map out a junk removal PPC campaign we focus on the two main traffic sources: Google Ads and Bing Ads. While Google is going to deliver the majority of the traffic, Bing cannot be ignored, as it will often deliver comparable leads in terms of quality — and at a lower CPL (cost per lead).

    3. Junk Removal Website Design (or Redesign)

    Your website is often your first impression. In today’s digital-first age, the majority of your potential customers are going to come in contact with your website before they contact your business.

    This makes your junk removal website design such an important component of your business. You not only want to make a strong first impression visually, but you also want to convert your website visitors into leads that eventually turn into paying customers.

    Whether you need a new junk removal website design or a redesign of your current website, our expert team of designers and conversion rate optimization specialists are here to help build you a website that will quickly turn into your most valuable business asset.

    A successful junk removal web design project focuses on three major goals — optimization for PPC and SEO campaigns and optimized to convert traffic into leads.

    Optimized for PPC Success: The landing pages we send junk removal pay-per-click traffic to must be optimized to convert the highest percentage of traffic as possible, in order to lower the overall cost-per-lead. This is accomplished by creating pages with a single conversion goal — and eliminating other potential distractions from the page.

    Optimized for Search Engine Optimization: You could secure all of the top local directory listings and acquire high-quality backlinks, but if the technical SEO is poor your website will not rank high in the organic Google Maps listings. When we design and develop junk removal websites our team focuses on building fast-loading websites that are optimized for speed and high performance; this provides a strong technical foundation to build and scale your SEO.

    Optimized to Convert Traffic into Leads: Your junk removal website design needs to do more than just look good. It needs to convert its visitors into leads. After all, isn’t that the purpose of your website? From lead form submissions to click-to-call campaigns, your website design needs to be optimized for the specific conversion actions that are best suited for your junk removal business.

    We know junk removal marketing and advertising inside and out — it’s all we do. Contact us today to learn how we can help you take your business to the next level as your marketing partner.

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