Most trampoline parks run the same promotions year-round:
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Generic birthday party package
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Typical “bring a friend” discounts
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Maybe a punch card or random email blast
Then they wonder why January is dead, summer is inconsistent and revenue flatlines between holiday peaks. However, the trampoline parks crushing their leads and cash flow understand something simple: different times of year require different promotions. Why? Parents’ needs change. Kids’ schedules shift. Competition for entertainment dollars fluctuates. Here’s your month-by-month playbook for seasonal promotions that drive revenue.
Best of all: nothing we’re sharing here is theory. Each strategy has been proven to drive leads, sales and revenue.
January & February: Capture the New Year Crowd
Parents made resolutions. Kids are bored from being inside all winter. This is your window to position trampolining as active entertainment, not just random play. Here’s how.
The Promotion: Launch a “Jump Into Fitness” challenge or monthly membership push. Frame jumping as exercise disguised as fun. Target parents looking for ways to keep kids active during cold months.
How to execute:
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Create discounted multi-visit passes (10 jumps for the price of 8)
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Partner with local gyms closing kids’ programs for joint promotions
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Run Facebook ads targeting parents interested in fitness and activities
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Email your list with “Burn 1,000 Calories While the Kids Have Tons of Fun”
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Offer weekday morning discounts to attract homeschool families and playgroups
Revenue driver: Focus on memberships and multi-visit packages that lock in recurring visits during your slowest season.
March & April: Own Spring Break (Before Others)
Spring break is high-intent, high-competition. Families are desperate for activities. Your job is being the obvious choice before they research alternatives. Let’s dive into the playbook.
The Promotion: “Spring Break Pass” that covers multiple visits during the specific break week(s) in your region. Price it so buying the pass beats paying per visit by visit three.
How to execute:
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Promote 6-8 weeks in advance via email and social
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Create early-bird pricing (book by March 1, save 20%)
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Partner with schools to distribute flyers in backpacks
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Run Google Ads targeting “spring break activities Denver”
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Offer an Easter-themed jump session with decorations and photos
Revenue driver: Pre-sold passes create guaranteed revenue and reduce day-of capacity stress. The early-bird pricing incentivizes immediate bookings.
May: Mother’s Day & End-of-Year School Parties
May is a transition month. The school year is ending. Teachers are looking for fun field trip options. Moms deserve appreciation. Here’s how to bundle your promotion into this time of the year.
The Promotion: Two-pronged approach: Mother’s Day packages and school group deals.
Mother’s Day angle:
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“Mom Jumps Free” promotion (with paid kids)
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Mother’s Day gift certificates promoted through email and social
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Spa partnership: “Jump, then treat yourself” package with local day spa
School group angle:
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Promote graduation party packages for middle school and high school families
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Reach out to every elementary school within 20 miles offering field trip packages
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Create simple pricing: flat rate per student, chaperones free, private party space
Revenue driver: School groups fill weekday mornings. Mother’s Day brings families during typically slow times. Both target audiences with money to spend.
June, July & August: Summer Camp and Heat Relief
Summer is peak season, but only if you capture it early. Families plan camps in April and May. If you’re promoting summer programs in June, you’re late.
The Promotion: Weekly summer camp programs and “Beat the Heat” daily specials.
Summer camp:
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Launch registration in March
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Offer full-day or half-day options
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Early registration discount (sign up for 3+ weeks, get 15% off)
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Theme each week (Ninja Week, Dodgeball Tournament Week, Glow Jump Week)
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Partner with working parents’ employers to promote as childcare solution
Daily heat relief:
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“Too Hot Outside” afternoon specials (when it’s hottest)
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Email subscribers day-of with weather-triggered promotions
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Run Instagram ads targeting local parents: “It’s 98° outside. It’s 72° here.”
Revenue driver: Pre-sold camp weeks create massive upfront revenue. Heat-triggered daily deals fill afternoon capacity that typically sits empty during prime outdoor weather.
September: Back-to-School Blues
In September, kids are going back to school. Parents are celebrating their freedom.
But by week three, everyone’s already itching for weekend plans. Here’s how to target them.
The Promotion: “Weekend Warriors” program and afterschool specials.
How to execute:
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Launch a weekend punch card (5 Saturday visits for price of 4)
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Create weekday “After School” discount for students who show report cards
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Offer team sports groups (soccer teams, cheer squads) discounted private sessions
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Run ads targeting parents in your area: “Survived the first week? Celebrate with us!”
Revenue driver: Weekend punch cards drive repeat visits. After-school programs fill dead 3-6pm weekday slots.
October: Halloween Everything
Parents love themed events. Kids love costumes. Halloween writes itself.
The Promotion: “Spooky Jump” nights and Halloween party packages.
How to execute:
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Host weekend “Glow in the Dark” sessions with decorations
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Encourage costumes (kids in costume get discounted entry)
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Offer Halloween birthday party packages with themed decorations included
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Create a “Trick-or-Treat Jump” where kids collect candy throughout the park
Revenue driver: Themed events create urgency (“only three Halloween jump nights!”) and command premium pricing. Halloween parties book weeks in advance.
November: Thanksgiving Break Blitz
Short break, high opportunity. Families are local, visitors are in town, everyone needs entertainment.
The Promotion: “Family Reunion Jump” and “Grandparents Jump Free” specials.
How to execute:
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Grandparents jump free with paying grandkids
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Create “Friendsgiving” group packages for teens
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Promote 2-3 weeks ahead via email and social media
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Partner with local hotels to reach visiting families
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Black Friday special (in-person only to drive foot traffic)
Revenue driver: Group packages increase per-visit revenue. Black Friday deal converts email subscribers into immediate bookings.
December: Holiday Parties and Winter Break
December is two-season month: holiday parties early and winter break late.
The Promotion: Corporate holiday parties and “Winter Break Pass.”
How to execute:
Corporate parties (early December):
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Reach out to every company you’ve ever worked with
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Offer private evening events with easy catering options
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Create all-inclusive packages (jumping, food, private space, staff)
Winter break (late December):
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Sell multi-day passes valid for specific break dates
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Theme it: “12 Days of Jumping” with daily surprise activities
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New Year’s Eve family jump (alcohol-free, ends at 8pm with countdown)
Revenue driver: Corporate parties are high-margin, high-value. Winter break passes pre-sell January’s slowest period.
The System Behind the Seasons
There you have it. A full, 12-month seasonal promotion playbook. As always, these strategies work when they’re planned ahead, promoted early and executed consistently. That means building your marketing calendar in January for the entire year. But many trampoline park owners are too busy managing operations to plan quarterly promotions, create campaigns and execute them on time. The day-to-day wins. Marketing becomes reactive.
That’s exactly what Slamdot handles. For over 20 years, we’ve helped entertainment venues build seasonal marketing systems that drive revenue year-round. We know what works for trampoline parks because we’ve helped them fill weekday mornings, slow seasons and premium party slots.
The result? More leads. More revenue. More predictable income that allows your business to overcome slow seasons while maximizing peak times. And our team handles it all for you, including campaign setup, ongoing optimization and reporting.
Want us to audit your current marketing calendar? Contact our team today!
