Jul 26, 2025
If you run a gym, sports academy, tour business or any outdoor recreation company, there’s one thing you probably don’t have a lot of: time. You know content is important. You’ve seen social media accounts with big followings and the blog posts that bring in huge traffic. But who has time to plan, create, and post content every day, especially when you’re also booking, cleaning gear, answering calls and managing a team?
The truth is: content doesn’t have to be a chore. You don’t need to become a full-time content creator to grow your sports and recreation business. You just need a system that works for your schedule. This playbook is designed to help you create a full month of effective, engaging content in just one afternoon. Yes, really.
Let’s get this out of the way: no, you don’t need to go viral. You don’t need to dance on TikTok or produce high-end drone videos to win. But you do need visibility. You need trust and consistent touchpoints that remind people who you are, what you do and why you’re the best choice when they’re ready to book.
Content fuels your:
SEO (so you show up when people search)
Social presence (so people see you as credible)
Email strategy (so you can nurture and close leads)
Sales (so people are pre-sold and buy with confidence)
Of course, each of these brings a ton of potential to grow your business. And the best part? You don’t have to reinvent the wheel. You already have most of what you need.
Before you create anything, decide what kind of stories you want to tell. Most successful businesses rotate between a few “content buckets.” Here are five solid content themes that work great for sports and adventure brands:
Behind the Scenes. Show how you prep, train, maintain equipment or organize events.
Customer Stories. Share real photos, testimonials or quick interviews from happy clients.
Tips and Education. Offer helpful advice related to your service like local tips, checklists and guidance.
Promos and Offers. Highlight gift cards, special discounts and offers or early-bird booking perks.
Once you have these themes, rotate through them for balance and variety.
Let’s say you have a great customer story: a family who took a guided hike and had a blast. Don’t just post one photo and call it a day. Here’s how to turn it into multiple pieces of content:
Instagram Post: A quick photo with a quote and call-to-action.
Instagram Story or Reel: A 10-second clip of the group on the trail.
Blog Post: “Family-Friendly Hiking Adventures in [City]” featuring their story.
Email Highlight: Share the photo and quote with a “book your own experience” link.
Google Business Update: Use the same photo and simply add a quick description.
You just got five content pieces from one experience. This is where most businesses leave money on the table: by not repurposing and trying to do everything from scratch.
Set aside 2–3 hours to sit down and knock it out. You’ll be amazed at how much time this saves you in the long run. Here’s a simple structure:
Brainstorm 8–10 Post Ideas using your content themes.
Write captions for each. Keep them short, real and action-oriented.
Pull recent photos from your phone or shoot a quick video on-site.
Schedule It All using a free tool like Buffer or Meta Business Suite.
You don’t have to post daily. Even 2–3 posts per week can keep your brand top-of-mind.
Content without action is just noise. Every post should guide your audience, not just entertain them. Make sure to add your CTAs (call-to-actions) and vary them so things don’t get stale (and so you don’t come across as always selling.)
Examples:
“Grab your spring break spot before we’re full.”
“DM us to get our free trail prepping checklist.”
“Check our availability for next week’s kayak tours.”
You don’t need to be pushy. Just helpful and clear.
Got a killer tip or a high-performing post? Don’t bury it. Re-share it a few months later with a fresh caption or updated photo. Most of your audience doesn’t see everything you post anyway. Repeating great content helps reinforce your message and saves time.
Not everyone sees your posts. Brush up old content and re-use strategically.
Short on writing skills or inspiration? Use AI tools to help you with content planning, caption ideas or outlines. However, to avoid generic content, make sure to add your personality. You can also use Canva for drag-and-drop graphics, or InShot to quickly edit short-form video clips from your phone.
You don’t need a film crew or a full-time social media manager to build trust and visibility online: you need a simple system. By picking a few key content themes, repurposing and blocking off a few hours to batch it, you can create a powerful content engine.
At Slamdot, we help sports and adventure brands like American Patriot Rentals turn content into conversions with websites, SEO, email and ad campaigns that drive results. From building your brand to filling your calendar, we’re your behind-the-scenes marketing team.
Want to see how we can help you with ROI-generating content? Contact us today!