Why a Tried and True Template is Better Than a Custom Web Design

When it comes to web design, there are two main approaches: custom design or using a template. While there are certainly benefits to both, we believe that using a tried and true template is the way to go. Let’s dive into why.

Firstly, a well-designed template has all the bugs worked out and has been proven to be effective at converting traffic into leads, customers, and revenue. Conversely, when designing a website from scratch, it’s likely that bugs and issues will arise and need to be discovered and fixed over time. The optimization of a website’s layout and code for conversions is an iterative process that can take a long time to perfect. By using a proven web design template, we can get our clients’ websites up and running quickly, without sacrificing quality or effectiveness.

Additionally, creating a bespoke design from scratch is a time-consuming and expensive process that isn’t usually even necessary for most small to medium-sized businesses. Agencies love winning design awards, but the primary goal of a website design is to generate leads, sales, and revenue. While a super custom web design may look unique and impressive, your money is often better spent driving traffic to a simple and functional website through paid advertising or search engine optimization.

Furthermore, many traditional web design and creative agencies tend to focus solely on design and creative services, without much emphasis on digital marketing. At Slamdot, we understand that a website is a marketing tool and that design is just one part of the equation. Our focus is on creating websites and digital campaigns that are visually appealing, but, more importantly, effective at generating sales. By using our battle-tested framework that’s already optimized for conversion, we can focus on creating digital campaigns that will drive leads and sales for our clients.

Our firm belief is that a tried and true template is the way to go when it comes to web design. By using a proven template, we can get our clients’ websites up and running quickly and effectively, without sacrificing quality or the ability to generate leads and sales.

Have questions about our web design services? Reach out and we’ll be happy to help!