Most home inspectors treat social media like a chore. They post photos of crawl spaces, share articles nobody reads and wonder why their Facebook page has 47 followers and zero engagement. Facepalm.
Meanwhile, inspectors who get social media right are booking 15-20 inspections monthly from Instagram and Facebook alone. Not through paid ads, but through content that real estate agents and homebuyers want to see.
Here’s what you need to know: nobody cares about your certifications or your new moisture meter. But they do care about avoiding $30,000 repairs or understanding weird sounds coming from their HVAC system.
In this blog post, you’ll discover 6 social media strategies that actually generate business. You’ll learn what to post, when to post it, and how to turn followers into paying clients. Let’s make your social media stop being a waste of time.
Tip #1: Post “What We Found Today” Stories That Make People Cringe
The most engaging content you can create costs nothing and takes 30 seconds: quick photos or videos of problems you discover during inspections. Termite damage eating through floor joists. HVAC systems hanging by a thread. Electrical panels that look like fire hazards. These posts get crazy engagement because they trigger two emotions: curiosity and fear.
When agents and homebuyers see these posts, they think:
“Wow, I need to make sure my house doesn’t have problems like this.”
Here’s how to do it:
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Take a quick photo or 15-second video during inspections
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Post to Instagram Stories or Facebook with simple caption
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Never include addresses or identifying details (privacy matters)
Home Inspector Social Media Tip #1: “What we found today” posts showing real problems generate more engagement and bookings than polished marketing content.
Tip #2: Create “First-Time Homebuyer Education” Content That Gets Shared
First-time buyers have a lot going on. They don’t know what questions to ask, what problems are serious, or what’s normal wear and tear versus major issues.
Educational content that addresses their fears gets shared like crazy. It also positions you as the helpful expert they want to hire.
Post content like this:
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“5 things every first-time buyer should check”
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“Red flags that mean you should walk away from a house”
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“What’s that weird smell? Common odors and what they mean”
Keep posts short and visual. Use carousel posts on Instagram or simple graphics on Facebook. No walls of text—just quick, actionable tips. Agents love this content because it educates their clients. They’ll tag you, share posts and remember you when their buyers need inspections.
Home Inspector Social Media Tip #2: Educational content for first-time buyers gets shared by real estate agents and positions you as the go-to expert.
Tip #3: Show Your Real Inspection Process (People Love Behind-the-Scenes)
Most people have no idea what happens during a home inspection. They picture someone walking through a house writing notes. That’s boring. Show them the reality: crawling through tight crawl spaces, climbing into attics in July, using thermal cameras to spot hidden problems. This content humanizes your business and makes people appreciate the thorough work you do.
Film short clips showing:
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Thermal camera revealing hidden water damage
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Checking electrical panels and finding scary violations
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Roof inspection from your ladder showing storm damage
These posts work because they’re authentic. You’re not trying to sell. Instead, you’re just showing what you do. But when people see how thorough you are, they want that thoroughness protecting their home purchase.
Home Inspector Social Media Tip #3: Behind-the-scenes content showing your inspection process builds trust and differentiates you from competitors who just post stock photos.
Tip #4: Tag Real Estate Agents in Relevant Posts (But Don’t Be Annoying)
Social media isn’t just about followers. It’s about getting in front of the people who refer business. For home inspectors, that means real estate agents. When you post educational content or inspection findings that would help agents, tag 2-3 relevant agents in your area.
Here’s the strategy:
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Post about foundation issues in your market
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Tag agents who specialize in these older homes
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Post about new construction inspection findings
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Tag agents who sell new and custom builds locally
The key is providing value, not self-promotion. If your post helps agents educate their clients or avoid problem properties, they’ll appreciate the tag and engage with your content. Do this 2-3 times weekly and you’ll build relationships with agents without ever cold-calling or sending awkward connection requests.
Home Inspector Social Media Tip #4: Strategic tagging of real estate agents on valuable content builds relationships that turn into referrals. Be strategic and consistent.
Tip #5: Use Instagram Reels to Answer Common Homeowner Questions
Instagram Reels and TikTok-style short videos get 10X more reach than regular posts. The algorithm massively favors video content under 60 seconds. You don’t need fancy equipment or editing skills. Just answer common questions people have about home maintenance and home buying:
“What’s that water heater sound mean?”
“How often should I replace my HVAC filter?”
“Should I be worried about cracks in my foundation?”
“What questions should I ask during my home inspection?”
Film yourself talking directly to camera in 30-60 seconds. Be conversational like you’re talking to a close friend. Don’t script it. People respond to authenticity over polish. Post 2-3 Reels weekly and watch your follower count explode. You’ll reach people who’ve never heard of you and need your services in the next 6-12 months.
Home Inspector Social Media Tip #5: Short video content answering common homeowner questions reaches exponentially more people than photos or text posts.
Tip #6: Post Seasonal Home Maintenance Reminders (Stay Top-of-Mind Year-Round)
Home inspections are one-time transactions. But seasonal maintenance content keeps you visible to past clients, their friends and local agents all year long. That means you stay top of mind and attract predictable income instead of dealing with ups and downs.Create a simple seasonal posting calendar:
Spring: “Check your gutters before storm season” / “Schedule your HVAC tune-up before summer”
Summer: “Signs your A/C is struggling” / “Check your foundation for cracks after dry weather”
Fall: “Winterize your home checklist” / “Why you need a roof inspection before winter storms”
Winter: “Prevent frozen pipes with these tips” / “Signs your heating system needs professional attention”
These posts serve past clients who appreciate the helpful reminders. But they also keep you visible to agents and potential clients who’ll need inspections eventually.
The compound effect is powerful. One helpful post won’t generate a booking. But 50+ helpful posts over 6 months builds a reputation as the trusted local expert—and that’s when referrals start flowing.
Home Inspector Social Media Tip #6: Seasonal maintenance content keeps you top-of-mind with past clients and agents year-round, generating referrals long after initial inspections.
Most home inspectors post occasionally on social media, see no results and conclude social media doesn’t work for their niche. They’re half right: bad social media doesn’t work. But strategic social media that educates, builds relationships with agents and showcases your expertise? That still works.
The inspectors doubling revenue aren’t doing anything complicated. They’re just creating content that actually matters to their target audience and posting it consistently.
These six strategies work because they focus on value and relationships instead of self-promotion. But creating consistent content while completing inspections, writing reports, and managing your schedule? That’s where most inspectors give up.
Instead, Slamdot handles social media strategy and execution for home inspection businesses like yours. We create content that generates engagement and bookings while you focus on running your business. Our Knoxville-based team brings 20+ years of experience and a proven track record for service businesses.
Ready to make social media work for your inspection business? Say hello today!
