Most home inspectors fight over the same leads with everyone else: real estate agents, Google Ads and Zillow. Good luck with that. Instead, dozens of untapped lead sources are sitting right in front of them. In this post, you’ll discover 23 proven, yet highly underrated places to find inspection clients that your competition completely ignores.
1. Facebook Marketplace Home Listings
Sellers listing homes on Facebook Marketplace are often FSBOs who need pre-listing inspections. Message them directly offering inspection services.
2. Craigslist “Homes for Sale” Section
This is the same strategy as Facebook. FSBO sellers need inspections but don’t have agent connections. Easy pickings.
3. Nextdoor Neighborhood Posts
Join every Nextdoor neighborhood in your service area. Answer home-related questions and subtly mention your inspection services when relevant.
4. Local Home Improvement Stores
Leave business cards on community boards at Home Depot, Lowe’s and Ace Hardware. People planning renovations often need pre-purchase inspections.
5. First-Time Homebuyer Workshops
Local banks and credit unions host these monthly. Sponsor them or attend and introduce yourself. Every attendee will need an inspector within 6 months.
6. Divorce Attorneys
Divorcing couples need home valuations and inspections for property division. One attorney can send 3-5 inspection referrals annually.
7. Estate Planning Attorneys
Families settling estates often need property inspections before sale. Reach out with a simple referral partnership offer.
8. Home Insurance Agents
They recommend inspections for older homes before issuing policies. Build relationships with 5-10 local agents.
9. Mortgage Brokers
They work with buyers who need inspections. Many brokers will refer inspectors who offer fast turnaround times.
10. Property Managers
Managers need inspections for rental turnovers, lease renewals, and new acquisitions. One property manager can generate 10+ inspections yearly.
11. Commercial Real Estate Agents
Most home inspectors ignore commercial properties. If you have commercial inspection capabilities, this is wide-open territory.
12. Moving Companies
People moving to the area often buy homes. Partner with local movers to get referred to new residents.
13. Real Estate Investment Groups
Attend local REI meetups. Investors buying multiple properties annually need reliable, fast inspectors. Don’t pitch early on: listen, connect and see how quickly they send you leads.
14. House Flippers on Instagram
Follow local flippers, engage with their content, then DM offering inspection services for their next purchase. Make them a deal they can’t refuse.
15. Airbnb Property Owners
Airbnb hosts buying investment properties need inspections. Search “Airbnb host Denver” and reach out directly.
16. Landlord Associations
Join local landlord groups. Offer discounted rates for multi-property inspections to build volume.
17. Local Facebook Buy/Sell/Trade Groups
Monitor these for people asking home-buying questions. Comment helpfully and offer inspection services.
18. Reddit Local Subreddits
Participate in your city’s subreddit. Answer home-buying questions and mention your services when appropriate.
19. YouTube Local Content Creators
Partner with YouTubers who create local content about buying homes, neighborhoods, or real estate investing.
20. Home Warranty Companies
Some warranty companies recommend inspectors for pre-purchase inspections. Reach out about referral partnerships.
Community and Events
21. Home and Garden Shows
Booth rental is expensive, but attendees are homeowners interested in property maintenance. Collect emails for follow-up.
22. New Construction Model Homes
Visit model homes and introduce yourself to builders. New construction inspections are a growing market.
23. Chamber of Commerce Speed Networking
Other than real estate agents, you’ll meet mortgage brokers, attorneys, and contractors who can all refer business.
The Compounding Effect of Multiple Home Inspection Lead Sources
Here’s what most inspectors miss: you don’t need all 23 sources to work. You need a handful that consistently a few inspections every single month. Let’s do the math:
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Facebook Marketplace: 2 inspections/month
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Mortgage broker referrals: 2 inspections/month
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New construction builders: 2 inspections/month
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Investor group connections: 2 inspections/month
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Divorce attorney referrals: 2 inspections/month
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Property manager referrals: 2 inspections/month
That’s 12 inspections monthly from sources most inspectors completely ignore. At $400 per inspection, that’s $5,600 in monthly revenue from unconventional lead sources alone.
Your Competitors Are All Fishing in the Same Pond
While most inspectors drop off donuts at real estate offices and hoping for referrals, you could be building partnerships with divorce attorneys, messaging FSBO sellers and attending investor meetups.
These 23 sources are proven to be working right now for inspectors who got creative about lead generation instead of following the same tired advice everyone else follows. And if you want help maximizing their ROI, Slamdot can help.
We specialize in building multi-channel lead generation systems for home inspection businesses without you having to do all the work. We’ve helped countless inspectors like Pinpoint Home Inspections (serving Knoxville since 2006) grow through diversified lead sources.
Want to see how we’d boost your leads and revenue? Contact us today!
